The Story Behind Divinyls’ “I Touch Myself”
In 1990, Divinyls released a song that would not only define their career but also leave an indelible mark on the music world. “I Touch Myself” was a bold, sultry anthem that captured the spirit of the 90s with its infectious melody and unapologetic lyrics.
The single was released through the Virgin label with the catalogue number VOZ 094. Written by lead singer Christina Amphlett, guitarist Mark McEntee, and songwriting duo Billy Steinberg and Tom Kelly, the track brought together raw emotion and polished pop craftsmanship. Steinberg and Kelly were already renowned for penning hits like Madonna’s “Like a Virgin” and Cyndi Lauper’s “True Colors,” and their touch helped elevate “I Touch Myself” into a global phenomenon.
The song first entered the charts on December 3rd, 1990. By February 1st, 1991, it reached the number-one spot in Australia, displacing Vanilla Ice’s “Ice Ice Baby.” While its reign at the top was short-lived—it was replaced a week later by Londonbeat’s “I’ve Been Thinking About You”—the track remained on the charts for an impressive 25 weeks. Its success wasn’t confined to Australia; “I Touch Myself” became a top 10 hit in multiple countries, including the United States and the United Kingdom.
What set the song apart was its fearless approach to themes of self-expression and empowerment. In an era where such topics were often considered taboo, Christina Amphlett’s sultry delivery and commanding presence turned “I Touch Myself” into a celebration of personal freedom. While it sparked controversy in some circles, the song’s boldness resonated with audiences worldwide.
Beyond its chart success, “I Touch Myself” cemented Divinyls’ legacy. The track showcased Christina Amphlett’s unique artistry and highlighted the band’s ability to blend provocative themes with undeniable pop appeal. Even today, the song remains a cultural touchstone, celebrated for its daring and its enduring message of self-love and empowerment.
Whether you’re revisiting this classic or hearing it for the first time, “I Touch Myself” is a reminder of how music can challenge norms and inspire change. Want to dive deeper into the story behind this iconic hit? Check out our video for more insights into its creation and legacy.